Posted: October 19, 2016
#BigOrangePhone was a project I designed and rolled out for Wind Mobile (now Freedom Mobile) in Vancouver. This marketing project put together a mascot, public relations and customer engagement experiences, designed to build traffic for one of the central Wind Mobile retail stores. The focus was on real life customer engagement that resulted in a pleasing emotional response. It was a really fun project involving everything from campaign branding to costume design. To be sure this was one of the cooler projects I have been fortunate to be a part of.